My Role
UX Designer User Research Usability testing
Tools
White board Sketch Invision
Duration
9 days
Client
The National Air and Space Museum is committed to educating and inspiring people about aeronautics and space exploration.
Persona and Pain points
My team created a survey form wanting to understand the frustrations visitors experience when visiting the museum. We analyzed data from our survey data and listed a variety of features that would be great for families, tourists, and locals alike.
1. Lines to enter the Museum tend to be longest during peak season (March - August), holidays, and weekends
2. The Museum has a limited number of printed maps to provide visitors
3. Attendance rates have fluctuated between 6.7 to 7.5 million in the past 5 years
Memorable Quotes
“Photos are important for capturing and remembering the moment. Taking photos with others enriches the relationship.”
“I remember exhibits If they are engaging, historically significant, and teaches me something new.
“
“This stuff is so boring! I want them to dumb it down and give me context.
Like let me know what I’m learning about and how it relates."
“I always have to ask where to go; I would prefer to use my phone because I don’t feel obliged to ask people that don’t know what they are talking about.”
Users Takeaways
1. Seek historical significance and context to connect with info
2. 46% do research beforehand; 54% attend for the experience
3. 38% preferred to explore; 62% preferred to follow maps
4. 46% take pictures to remember; 54% remember based on relatable experiences
Share pictures on social media to connect with community
Space Snap
A museum experience with augmented reality and personalized features