Sustainable Business Advisory Services is a unit of IFC. They promote sustainable business practices in agribusiness, infrastructure, oil, gas, and mining. Their programs develop good corporate governance practices. They build the capacity of small farms and advance women entrepreneurs.

SBA had 7 departments and 3 sub-departments below. Due to lack of a digital platform for internal communication, employees wasted a lot of time in meetings and phone calls. They wanted to improve communication among all the employees they were serving and bring awareness about their products and services.

• Communicate with 7departments and gather their requirements
• Communicate with the content writers for strategizing content for the site
• Organize site content and develop the content hierarchy, so it is easy to navigate through
• Better communicate all important announcements
• Communicate with the IT developer for back-end functionality

Our goal was to generate creative Ideas for the digital platform that would improve

• Communication among the 7 departments
• Increase online presence for 3000 employees and provide them with important information on the site
• Develop simple user experiences and user-friendly user interfaces
• A comprehensive information architecture

I led the brainstorming session to generate many creative ideas

• Collaborated with 7 departments to gather requirement for their presence on the landing page
• Worked with content writers for strategizing content for the site
• Built the information Architecture, navigation structure, wireframes
• Built low fidelity and high fidelity mock-ups
• Visual design ( Photography, color scheme, icons, look and feel, style guide
• I used Adobe creative suite for front-end design
• I used HTML and CSS for front-end development
• For back-end support, I collaborated with the IT developers

• We increased online presence for 3000 employees
• Improved internal communication among 7 departments
• Featured important stories on the landing page
• Employees were able to share all important documents through i-collaborate
• Added backend functionality to automate events. Automated events that led to 30% increase in attendance for the events
• Highlighting Publication on the landing page brought increased awareness for new business practices and increased sales for the publication by 15 % which is their bread and butter